12 Reasons Why You Need an In-Store Competition

in-store competition

12 Reasons Why You Need an In-Store Competition

There are numerous well-known brands that have harnessed the power of in-store competitions and promotions to further promote sales. Then there are brands which are yet to tap into this powerful marketing tool, with reasons ranging from a lack of shopping behaviour knowledge, a doubt that promotions have an influence on purchases and an unfamiliarity with designing, implementing and managing in-store competitions.

Regardless of the reasoning, the fact is that in-store competitions have been known to increase sales substantially when compared to standard brand punting, with the below 12 potential outcomes:

Keep in mind that the prizes you offer play a pivotal role in the success of any promotion. If your prizes do not illicit excitement within your target market you will not reap the full benefits of running a competition. Should you require assistance with prize suggestions and prize sourcing, contact Prize Voucher Agency on This email address is being protected from spambots. You need JavaScript enabled to view it. or 011 022 4348.